Kwiminyaka yakutshanje, isigebenga sedayimani samazwe ngamazwe uDe Beers ebesengxakini enzulu, ethwaxwa zizinto ezininzi ezingalunganga, kwaye uye wafumba eyona mfumba inkulu yedayimani ukusukela kwintlekele yezemali ka-2008.
Ngokubhekiselele kwimeko yemarike, ukwehla okuqhubekayo kwimfuno yemarike kumazwe amakhulu kuye kwafana nokubetha isando; ukuvela kwedayimani ezikhule kwilabhoratri kuye kwaqinisa ukhuphiswano; kunye nefuthe lobhubhani omtsha wesithsaba ubangele inani lemitshato lehla, linciphisa kakhulu imfuno yedayimani kwimarike yomtshato. Phantsi koku kuphinda-phindwe kathathu, oyena mvelisi mkhulu wedayimani emhlabeni iDe Beers ixabiso lempahla linyuke laya kutsho malunga neebhiliyoni ezi-2 zeedola zaseMelika.
Umphathi oyintloko wakwaDe Beers uAl Cook ngokuphandle wathi: “Intengiso yedayimani ekrwada kulo nyaka ayinathemba ngokwenene.”
Xa sijonga umva, uDe Beers wayekhe waba ngumdlali obalaseleyo kushishino lwedayimani, elawula i80% yemveliso yedayimani yehlabathi ngeminyaka yoo-1980.
Ngoo-1980, iDe Beers yayilawula i-80% yemveliso yedayimane yehlabathi, kwaye nanamhlanje isabala malunga ne-40% yobonelelo lwedayimane yendalo yehlabathi, nto leyo eyenza ukuba ibe ngumdlali obalulekileyo kushishino.
Ebusweni bokuhla okulandelelanayo kwiintengiso, uDe Beers uye wakhupha zonke iindawo zokumisa. Kwelinye icala, kuye kwafuneka kubhenele ekwehliseni amaxabiso ngelizama ukutsala abathengi; kwelinye icala, izame ukulawula unikezelo lwedayimani ngelizama ukuzinzisa amaxabiso emarike. Inkampani icuthe kakhulu imveliso emigodini yayo malunga ne-20% xa kuthelekiswa namanqanaba onyaka ophelileyo, kwaye ayinakwenza nto ngaphandle kokunciphisa amaxabiso kwifandesi yayo yamva nje kule nyanga.
Kwimarike yedayimani erhabaxa, impembelelo kaDe Beers ayinakujongelwa phantsi. Inkampani iququzelela iziganeko zentengiso ezili-10 ezicokisekileyo nyaka ngamnye, kwaye ngolwazi lwayo olunzulu lweshishini kunye nolawulo lwentengiso, abathengi bahlala bengenandlela yakukhetha ngaphandle kokwamkela amaxabiso kunye nezixa ezibonelelwa nguDe Beers. Ngokutsho kwemithombo, nangona ukuhla kwexabiso, amaxabiso enkampani asephezulu kunalawo akhoyo kwimarike yesibini.
Ngeli xesha xa imakethi yedayimani ikumgxobhozo onzulu, inkampani engumzali kaDe Beers iAnglo American yayinombono wokuyijikeleza njengenkampani ezimeleyo. Kulo nyaka, i-Anglo American yale ibhiliyoni yeebhiliyoni ezingama-49 zeerandi yokuthatha kwi-BHP Billiton kwaye yazibophelela ekuthengiseni iDe Beers. Nangona kunjalo, umlawuli oyintloko we-Anglo American u-Duncan Wanblad, umlawuli oyintloko weqela le-Anglo American, walumkisa malunga nobunzima bokulahla i-De Beers, mhlawumbi ngokuthengisa okanye umnikelo wokuqala woluntu (IPO), ngenxa yobuthathaka obukhoyo kwimarike yedayimani.
Kwilinge lokuthengisa irally, uDe Beers uphinde wasungula iphulo lentengiso ngoOkthobha egxile “kwidayimani zendalo”.
Ngo-Okthobha, uDe Beers uphehlelele iphulo lokuthengisa eligxile “kwidayimani zendalo,” ngendlela yokuyila nenobuchule efana naleyo yamaphulo eentengiso adume kakubi enkampani kwisiqingatha sesibini senkulungwane yama-20.
U-Cook, obekwi-helm ye-De Beers ukususela ngoFebruwari 2023, uthe inkampani iya kwandisa utyalo-mali lwayo kwiintengiso kunye nokuthengisa ngokubambisana ne-demerger enokwenzeka ye-De Beers, kunye nesicwangciso esinqwenelekayo sokwandisa ngokukhawuleza inethiwekhi yevenkile yehlabathi ukusuka kwi-40 yangoku kwiivenkile ze-100.
U-Cook wavakalisa ngokuzithemba wathi: "Ukuqaliswa kwakhona kweli phulo lokuthengisa udidi olukhulu ......, emehlweni am, luphawu kakhulu lwento eza kubonakala ngayo i-De Beers ezimeleyo. Ngokombono wam, ngoku lixesha elifanelekileyo lokunyusa ukuthengisa kunye nokuxhasa ngokupheleleyo ukwakhiwa kwe-brand kunye nokwandiswa kweentengiso, njengoko sinciphisa ukuchitha imali kwi-capital kunye nemigodi."
U-Cook uqinisekile ukuba "ukuchacha ngokuthe ngcembe" kwimfuno yedayimane yehlabathi kulindeleke ukuba kuse kunyaka ozayo. Uye wathi, "Sizibonile iimpawu zokuqala zokuchacha kwintengiso yase-US ngo-Okthobha nangoNovemba." Oku kusekwe kwidatha yekhadi letyala ebonisa ukutyekela phezulu kubucwebe kunye nokuthenga iwotshi.
Umhlalutyi weshishini elizimeleyo uPaul Zimnisky, okwangoku, uqikelela ukuba ukuthengiswa kwedayimani ekrwada kweDe Beers kusalindeleke ukuba ziwe malunga ne-20% kulo nyaka umiyo, kulandela ukuhla okubukhali kwe-30% kwintengiso ngo-2023. Nangona kunjalo, kuyakhuthaza ukubona ukuba imarike kulindeleke ukuba ibuyele kwakhona ngo-2025.
Ixesha lokuposa: Jan-02-2025