Njengomdlali obalaseleyo kushishino lwedayimani yendalo, uDe Beers ubambe isahlulo sesithathu sesabelo semarike, ngaphambi kweAlrosa yaseRussia. Bobabini ngumsebenzi-mgodini kunye nomthengisi, uthengisa iidayimani ngabathengisi beqela lesithathu kunye neendawo zabo zokuthengisa. Nangona kunjalo, uDe Beers uye wajongana "nobusika" kule minyaka mibini idlulileyo, kwaye intengiso iye yadodobala kakhulu. Enye kukwehla okubukhali kwiintengiso zedayimani zendalo kwimarike yomtshato, eneneni impembelelo yeedayimani ezikhule kwilebhu, ezinempembelelo enkulu yexabiso kwaye ngokuthe ngcembe zihlala kwintengiso yeedayimani zendalo.
Iimpawu zobucwebe ezingakumbi ziyakwandisa utyalo-mali lwazo kwintsimi yobucwebe bedayimani ekhule elebhu, efuna ukwabelana ngeqhekeza lepayi, nditsho noDe Beers wayenombono wokuqalisa uphawu lwabathengi be-Lightbox ukuvelisa idayimani ezikhule kwilebhu. Nangona kunjalo, kutsha nje, uDe Beers ubhengeze uhlengahlengiso olukhulu lobuchule, ethatha isigqibo sokuyeka ukuvelisa iidayimani ezikhule elebhu kwi-Lightbox yabathengi bayo kwaye igxile kwimveliso kunye nokuthengisa idayimani ezikhazimlisiweyo zendalo. Esi sigqibo siphawula utshintsho lukaDe Beers lokugxila kwidayimani ezikhuliswe elebhu ukuya kwidayimani yendalo.
Kwintlanganiso yasekuseni ye-JCK Las Vegas, i-CEO ye-De Beers u-Al Cook uthe, "Sikholelwa ngokuqinisekileyo ukuba ixabiso ledayimani ezikhuliswe elebhu lilele kwinkalo yobugcisa, kunokuba imboni yobucwebe." I-De Beers iyalutshintsha ugxininiso lwayo lwedayimani ezikhule kwilebhu isiya kwicandelo lemizi-mveliso, kunye neshishini layo le-Element Six eliphantsi kolwakhiwo oluza kudibanisa iifektri zayo ezintathu zokubeka umphunga wekhemikhali (CVD) kwiziko lezigidi ezingama-94 e-Portland, e-Oregon. Le nguqu iza kuguqula eli ziko libe liziko lobuchwephesha eligxile ekuveliseni iidayimani ezisetyenziselwa ushishino. U-Cook wachaza ukuba injongo kaDe Beers kukwenza i-Element Six "inkokeli kwizisombululo zeteknoloji yedayimane." Ugxininise wathi, "Siza kugxininisa zonke izixhobo zethu ukudala iziko le-CVD elikumgangatho wehlabathi." Esi sibhengezo siphawula ukuphela kohambo lukaDe Beers lweminyaka emithandathu lokuvelisa iidayimani ezikhule elebhu kumgca wezacholo zeLightbox. Ngaphambi koku, i-Element Six yayigxile ekudibaniseni iidayimani kumashishini kunye nezicelo zophando.
Iidayimani ezikhule kwiLab, njengemveliso yobulumko bomntu kunye nobuchwepheshe obuphambili, ziikristale ezilinywayo ngokulawula ngokuchanekileyo iimeko ezahlukeneyo kwilabhoratri ukulinganisa inkqubo yokwenziwa kwedayimani zendalo. Inkangeleko, iipropathi zekhemikhali, kunye neepropathi ezibonakalayo zedayimani ezikhuliswe elebhu ziphantse zafana nezo zedayimani zendalo, kwaye kwezinye iimeko, iidayimani ezikhuliswe elebhu zide zigqithe idayimani zendalo. Ngokomzekelo, kwibhubhoratri, ubungakanani kunye nombala wedayimani unokutshintshwa ngokutshintsha iimeko zokulima. Ukulungelelaniswa okunjalo kwenza kube lula kwiidayimani ezikhuliswe elebhu ukuhlangabezana neemfuno zomntu ngamnye. Ishishini eliphambili likaDe Beers belisoloko lishishini lezemigodi yedayimani yendalo, esisiseko sayo yonke into.
Kulo nyaka uphelileyo, ishishini ledayimani kwihlabathi belikwimeko embi, kwaye ingeniso kaDe Beers ibisemngciphekweni. Nangona kunjalo, nakwimeko enjalo, u-Al Cook (i-CEO ye-De Beers) akazange abonise isimo sengqondo esibi malunga nekamva lemarike enzima kwaye uye waqhubeka esebenzisana ne-Afrika kunye nokutyala imali ekuhlaziyeni imigodi yedayimani ezininzi.
UDe Beers naye wenza uhlengahlengiso olutsha.
Inkampani iya kumisa yonke imisebenzi eCanada (ngaphandle komgodi weGahcho Kue) kwaye ibeke phambili utyalo-mali kwiiprojekthi ezinembuyekezo ephezulu, ezifana nokuphuculwa kwamandla omgodi ophantsi komhlaba waseVenetia eMzantsi Afrika kunye nenkqubela phambili yomgodi ophantsi komhlaba waseJwaneng eBotswana. Umsebenzi wokuhlola uya kugxila eAngola.
Inkampani iya kulahla i-asethi engeyiyo yedayimane kunye nokulingana okungeyiyo yeqhinga, kwaye ihlehlise iiprojekthi ezingekho ngundoqo ukufezekisa injongo yokonga i-100 yezigidi zeedola kwiindleko zonyaka.
UDe Beers uza kuthethathethana ngesivumelwano esitsha sobonelelo kunye nababoni ngo-2025.
Ukuqala kwisiqingatha sesibini se-2024, umvukuzi uya kuyeka ukunika ingxelo ngeziphumo zokuthengisa ngebhetshi kwaye atshintshele kwiingxelo zekota ezineenkcukacha. U-Cook uchaze ukuba oku yayikukuhlangabezana nomnxeba "wokuphucula ukungafihli kunye nokunciphisa ukwenzeka kwengxelo" ngamalungu oshishino kunye nabatyali-mali.
I-Forevermark iya kugxila kwimarike yaseIndiya. I-De Beers iya kwandisa imisebenzi yayo kwaye "iphuhlise" i-brand yayo ephezulu yabathengi i-De Beers Jewellers. USandrine Conze, i-CEO ye-brand ye-De Beers, uthe kumsitho we-JCK: "Olu hlobo okwangoku lupholile - unokuthi lubunjineli kakhulu. Ngoko ke, kufuneka siyenze ibe nemvakalelo ngakumbi kwaye sikhulule ngokwenene i-charm eyodwa ye De Beers Jewellers brand." Inkampani iceba ukuvula ivenkile yeflegi kwi-Rue de la Paix eyaziwayo eParis.
Ixesha lokuposa: Jul-23-2024