Iqela le-De Beers lilindele ukuphelisa yonke imisebenzi ye-brand ye-Lightbox ejoliswe kubathengi ehlotyeni le-2025 kwaye ivale yonke imisebenzi ye-brand yonke ngaphambi kokuphela kwe-2025.
NgoMeyi 8, iQela le-De Beers, umgodi wedayimane wendalo kunye nomthengisi, ubhengeze ukuba uceba ukuvala ubucwebe be-diamond brand Lightbox. Kule nkqubo, iQela le-De Beers lixoxa ngokuthengiswa kwempahla ehambelanayo kuquka uluhlu lwempahla kunye nabathengi abanokubakho.
Impendulo ekhethekileyo ye-De Beers Group kwi-interface yeendaba yathi kulindeleke ukuba iphele yonke imisebenzi ye-brand ye-Lightbox ejoliswe kubathengi ehlobo lika-2025 kwaye ivale yonke imisebenzi ye-brand ye-Lightbox ngaphambi kokuphela kwe-2025. Ngeli xesha, imisebenzi yokuthengisa ye-brand ye-Lightbox iya kuqhubeka. Emva kwengxoxo kunye nabathengi abanokubakho, uluhlu lokugqibela oluseleyo lwe-Lightbox luza kuthengiswa kunye.
NgoJuni ka-2024, iQela leDe Beers labhengeza ukuba liza kuyeka ukulima iidayimani kwilebhu yemveliso yohlobo lwe-Lightbox kwaye igxile kwishishini ledayimane elinexabiso eliphezulu.
UZhu Guangyu, umhlalutyi ophezulu wedayimani kushishino lwedayimani, wathi Interface News: "Enyanisweni, emva kokuba iindaba ukuba wayeka ukuvelisa idayimani ukuba izacholo ngoJuni kulo nyaka uphelileyo waphuma, kwakusithiwa kushishino ukuba iya kuvala olu phawu kungekudala okanye kamva. Ngenxa yokuba oku kuchasene nesikhundla De Beers Group ngokwakhe kwishishini ledayimani yendalo kunye neqhinga layo lonke. "
NgoFebruwari 2025, iQela le-De Beers libhengeze ukuba liza kusungula i-"Origins Strategy" entsha ekupheleni kukaMeyi ka-2025, ejolise ekunciphiseni ngokungangqalanga inkcitho yeqela le-100 yezigidi zeedola zase-US (malunga ne-RMB) ngeendlela ezine eziphambili.
Oku kubandakanya ukugxila kwiiprojekthi ezinezinga eliphezulu lembuyekezo, ukuphucula ukuhanjiswa kwe-ofisi ephakathi yeshishini, isebenze "intengiso yodidi" kunye nokugxila kwishishini lezacholo zedayimane zendalo eziphezulu zedayimani, kunye nomvelisi wayo wedayimani wokwenziwa i-Element Six iya kugxininisa kwisicelo kunye nesisombululo seedayimani zokwenziwa kwiindawo zoshishino.
Kufuneka kukhankanywe ukuba i-Anglo American ithatha inyathelo lokwahlula kunye nokuthengisa i-De Beers ukususela ngo-2024, kuba ishishini elinxulumene nedayimane ayiseyiyo eyona nto iphambili ekugxilwe kuyo. Ekupheleni kukaSeptemba, 2024, i-Anglo American yatsho esidlangalaleni eLondon ukuba akukho nto inokuphinda iguqulwe kwisicwangciso sokuthengisa iDe Beers. Nangona kunjalo, ngokusekelwe ekusebenzeni okubuthathaka kweDe Beers kule minyaka mibini idlulileyo, kukho iindaba kwimarike yokuba enye i-Anglo American Group yokwahlula ishishini likaDe Beers kwaye lidweliswe ngokwahlukileyo.
IQela leDe Beers lisixelela ukuba ixabiso lentengiso yedayimani lehle nge-90% ngoku. Kwaye ixabiso layo langoku "liye lasondela ngokuthe ngcembe kwimodeli yeendleko-kunye, echithwa kwixabiso ledayimane yendalo."
Oko kubizwa ngokuba "yimodeli yeendleko kunye nexabiso" yindlela yokumisela amaxabiso emveliso ngokongeza ipesenti ethile yenzuzo kwixabiso leyunithi. Ukuyibeka ngokulula, uphawu lwesi sicwangciso samaxabiso kukuba ixabiso lempahla edibeneyo kwiimarike liya kuba lizinzile, kodwa liya kukubetha ngoyaba utshintsho lwemfuno ye-elasticity.
Okona kubaluleke ngakumbi, iQela leDe Beers liye laphelisa kwaye laceba ukuthengisa uhlobo lwezacholo zedayimani ezilinyiweyo iLightbox, encede kakhulu ukuphelisa ungquzulwano phakathi kwedayimani zendalo kunye nedayimani ezilinyiweyo ezidide abathengi kwiminyaka embalwa edlulileyo.
Kwiminyaka yakutshanje, ubungakanani obukhulu bemveliso yobucwebe bedayimani kunye nokungena kwayo ngokukhawuleza kwimarike yokuthengisa kube nefuthe kwimarike yokuthengisa izacholo zedayimani. Nangona kunjalo, ukubandakanyeka kwamashishini ayintloko yedayimane yendalo kumdlalo wokulima ukusetyenziswa kwedayimani kwitheminali kuye kwabhidanisa ngakumbi ingqiqo yoluntu yangaphambili yokunqongophala kwedayimani kwaye kwathandabuza ixabiso ledayimani.
Ekupheleni kukaDisemba, 2024, ixabiso eliphakathi kwamanye amazwe ledayimani yendalo lehle nge-24% kunyaka omnye ngenxa yempembelelo ye-macro-environment kunye nesidingo esibuthathaka sabathengi kwimarike yaseChina..
(Iimgs ezivela kuGoogle)
Ixesha lokuposa: May-10-2025