I-LVMH Group's Acquisition Spree: Uphononongo lweminyaka eli-10 lokuDityaniswa nokuFumana.

Kwiminyaka yakutshanje, izixa-mali zokufunyanwa kwe-LVMH Group ziye zafumana ukukhula okugqamileyo. Ukusuka eDior ukuya eTiffany, ukufunyanwa ngakunye kubandakanye iintengiselwano ezixabisa iibhiliyoni zeedola. Le siphithiphithi sokufumana ayibonisi nje kuphela ukongamela kwe-LVMH kwimarike yodidi kodwa ivuselela ulindelo lweentshukumo zayo zekamva. Isicwangciso-qhinga sokufunyanwa kwe-LVMH asikho malunga nemisebenzi eyinkunzi kuphela; sisixhobo esingundoqo sokwandisa ubukhosi bayo bobunewunewu behlabathi. Ngokufunyanwa koku, i-LVMH ayiqinisanga kuphela ubunkokeli bayo kumacandelo obutofotofo bemveli kodwa iqhubekile nokuphonononga iindawo ezintsha zentengiso, iphucula ngakumbi iyantlukwano yophawu lwayo kunye nempembelelo yehlabathi.

I-LVMH ifumana iimveliso zodidi oluphezulu ukudibanisa iChristian Dior Tiffany Rimowa Repossi Fenty Stella McCartney uJean Patou imarike yodidi lwehlabathi ulwando oluzinzileyo lwefashoni yobucwebe obuphezulu bexabiso eliphezulu lokuhamba iimpahla zodidi oluphezulu emp

2015: Repossi

Kwi-2015, i-LVMH ifumene i-41.7% yesigxina kwi-brand jewelry yase-Italiya i-Repossi, kamva yandisa ubunini bayo kwi-69%. Yasekwa ngo-1920, iRepossi idume ngoyilo lwayo oluncinci kunye nobugcisa obutsha, ngakumbi kwicandelo lezacholo eziphezulu. Eli nyathelo libethelele amabhongo e-LVMH kwicandelo lezacholo kwaye lafaka ifilosofi entsha yoyilo kunye nokuqina kophawu kwipotfoliyo yayo. Ngokusebenzisa i-Repossi, i-LVMH iphinde yadibanisa ubukho bayo obahlukeneyo kwimarike yobucwebe, incedisana neempawu zayo ezikhoyo njengeBulgari kunye neTiffany & Co.

2016: eRimowa

Kwi-2016, i-LVMH ifumene i-80% yesigxina kwi-brand yemithwalo yaseJamani i-Rimowa ye-€ 640 yezigidi. Isekwe ngo-1898, iRimowa ibhiyozelwa ngenxa yeesutikheyisi ze-aluminiyam ezinomfanekiso kunye noyilo oluyilayo, nto leyo eyenza ukuba ibe yinkokeli kwimarike yempahla yokuhamba yeprimiyamu. Le ntengiselwano ayiqinisanga kuphela indawo ye-LVMH kwicandelo lezixhobo zohambo ezikumgangatho ophezulu kodwa ikwabonelele ngendlela entsha yokukhula kwicandelo lendlela yokuphila. Ukubandakanywa kweRimowa kwenze ukuba i-LVMH ibonelele ngcono kwiimfuno zabathengi bobunewunewu behlabathi kwiimveliso zokuhamba, iphucula ngakumbi ukhuphiswano lwayo kwimarike yodidi.

2017: UChristian Dior

Ngo-2017, i-LVMH yafumana ubunini obupheleleyo be-Christian Dior nge-13.1 yeebhiliyoni zeedola, idibanisa uphawu ngokupheleleyo kwipotfoliyo yayo. Njengophawu lwe-quintessential lwe-French luxury brand, i-Christian Dior ibe yi-benchmark kushishino lwefashoni ukususela ekusekweni kwayo ngo-1947. Oku kufunyanwa akuzange kuqinise nje isikhundla se-LVMH kwimarike yobunewunewu kodwa yomeleza impembelelo yayo kwifashoni ephezulu, iimpahla zesikhumba kunye neziqholo. Ngokusebenzisa izixhobo zeDior, i-LVMH ikwazile ukukhulisa umfanekiso wayo kwihlabathi liphela kwaye yandise isabelo sayo semarike.

2018: UJean Patou

Ngo-2018, i-LVMH yafumana i-brand ye-haute couture yaseFransi uJean Patou. Yasekwa ngo-1912, uJean Patou waziwa ngoyilo lwakhe oluhle kunye nobugcisa obugqwesileyo, ngakumbi kwicandelo le-haute couture. Oku kufunyanwa kuye kwandisa impembelelo ye-LVMH kushishino lwefashoni, ngakumbi kwimarike ye-couture ephezulu. NgoJean Patou, i-LVMH ayikhange itsale kuphela abathengi abanexabiso eliphezulu kodwa inyuse igama layo kunye nokuma kwihlabathi lefashoni.

2019: Fenty

Ngo-2019, i-LVMH ibambisene ne-icon yomculo wehlabathi u-Rihanna, yafumana i-49.99% yesabelo kwi-brand yakhe ye-Fenty. IFenty, ibhrendi yefashoni eyasekwa nguRihanna, ibhiyozelwa ngokwahlukana kwayo kunye nokubandakanyeka kwayo, ngakumbi kumacandelo obuhle kunye nefashoni. Le ntsebenziswano ayizange idibanise umculo nefashoni kuphela kodwa ifake ne-LVMH ngamandla ohlobo olutsha kunye nokufikelela kwisiseko sabathengi abancinci. NgeFenty, i-LVMH yandise ukufikelela kwayo phakathi kwabantu abancinci kwaye yomeleza ukukhuphisana kwayo kwiimarike ezahlukeneyo.

2019: UStella McCartney

Ngaloo nyaka, i-LVMH yangena kwintsebenziswano kunye nomyili waseBrithani uStella McCartney. Eyaziwa ngokuzibophelela kwakhe kwi-eco-friendly kunye nefashoni ezinzileyo, uStella McCartney nguvulindlela kwifashoni ezinzileyo. Le ntsebenziswano ayizange ilungelelanise ifashoni nozinzo kuphela kodwa ikwamisela umlinganiselo omtsha we-LVMH kwibala lozinzo. NgoStella McCartney, i-LVMH yatsala abathengi abakhathalela indalo kwaye yomeleza isidima sayo kunye nefuthe kuphuhliso oluzinzileyo.

2020: Tiffany & Co.

Ngo-2020, i-LVMH yafumana i-brand yobucwebe baseMelika i-Tiffany & Co. nge-15.8 yeebhiliyoni zeedola. Yasekwa ngo-1837, i-Tiffany yenye yezona mpawu zibalaseleyo zehlabathi zobucwebe, ezibhiyozelwa ngokutyikitya iibhokisi eziluhlaza okwesibhakabhaka kunye nokuyilwa kwezacholo eziphezulu. Oku kufunyanwa akwanelanga nje kuphela isikhundla se-LVMH kwimarike yobucwebe kodwa ikwabonelela ngenkxaso yophawu oluqinileyo kwimisebenzi yayo yobucwebe behlabathi. NgoTiffany, iLVMH yandise unyawo lwayo kwimarike yaseMntla Melika kwaye yomeleza ubunkokeli bayo kwicandelo lezacholo zehlabathi.

Amabhongo eQela leLVMH kunye neKamva

Ngokufumana oku kufunyanwayo, i-LVMH Group ayikhulisanga kuphela isabelo sayo semalike kwicandelo lobunewunewu kodwa ikwabeke isiseko esiluqilima sokukhula kwayo kwixesha elizayo. Isicwangciso-qhinga sokufunyanwa kwe-LVMH asikho malunga nemisebenzi eyinkunzi kuphela; sisixhobo esingundoqo sokwandisa ubukhosi bayo bobunewunewu behlabathi. Ngokufumana kunye nokudibanisa iibrendi, i-LVMH ayiqinisanga kuphela ubunkokeli bayo kwiimarike zodidi oluqhelekileyo kodwa ngokuqhubekayo iphonononga iindawo ezintsha, iphucula ngakumbi iyantlukwano yohlobo lwayo kunye nempembelelo yehlabathi.

Amabhongo e-LVMH adlulela ngaphaya kwemarike esele ikho, ijolise ekujongeni amacandelo amatsha ngokufumana izinto ezintsha kunye nezinto ezintsha. Umzekelo, intsebenziswano kunye noRihanna kunye noStella McCartney yenze ukuba i-LVMH itsale abathengi abancinci kwaye ibeke imigangatho emitsha kwifashoni ezinzileyo. Kwixesha elizayo, i-LVMH kusenokwenzeka ukuba iqhubeke nokwanda kwayo ngokuthengwa kunye nobudlelwane, isomeleza ngakumbi impembelelo yayo kubuhle, indlela yokuphila, kunye nozinzo, ngaloo ndlela iqinisa isikhundla sayo njengobukhosi behlabathi obutofotofo.

I-LVMH ifumana iimveliso zodidi oluphezulu ukudibanisa iChristian Dior Tiffany Rimowa Repossi Fenty Stella McCartney uJean Patou kwimakethi yobunewunewu behlabathi ukwandiswa kwefashoni ezinzileyo yezacholo eziphezulu zexabiso eliphezulu lokuhamba iimpahla zodidi oluphezulu.

(Iimgs ezivela kuGoogle)

Ncoma Kuwe

Ixesha lokuposa: Mar-03-2025